Author: Eilidh McDade
From the Foo Fighters and Lionel Richie to Will Smith and USA Olympic Athletes, Dreamforce 2021 did seem to have it all. Although virtual for most of the world, it certainly still had a lot to offer. Dreamforce 2021 expected over 60,000 online viewers over the three-day event in September, with HQ in San Francisco also hosting a ‘smaller’ 500 in-person Salesforce ‘family get-together’.
Of course, Dreamforce wouldn’t be what it is without the all-important updates about the platform and products themselves. We have a great link to an article by our friends at Salesforce Ben who has broken down the top 10 announcements of this year's event. For us over at Upper Sigma our top three have to be:
- Over 8 New Service Cloud Features to help to support incident management and customer support. New AI-powered workflows and contact centre innovations in Service Cloud to power effortless experiences for service agents and their customers. New workflows built into the Customer 360 platform enable customer service teams to predict, route, and solve customer needs — sometimes before the customer is even aware a problem exists.
- New Slack-Salesforce pre-built integrations. Only two months after the announcement of the acquisition of Slack, new innovative ways of using the platform to better the way in which it collaborates with Salesforce are being released. Focusing on the new hybrid workforce a ‘Digital HQ’ format has been adapted to suit all departments of the workplace including marketing, service, sales, etc. This information page by Salesforce includes all the updates and innovative features.
- Highly requested new ‘Backup and Restore Product’. One of the most anticipated and requested features for Dreamforce 2021, the current backup offerings are pretty time-consuming and not up-keeping with the other services provided by Salesforce. The new product offers an on-platform solution for daily backups, restoring data back onto orgs, and most importantly keeping data encrypted and secure. Learn more here.
Catch up on Salesforce+
In August 2021, on the run-up to the Dreamforce event came the announcement of Saleforce+ a one-stop-shop for all things Salesforce including “compelling live and on-demand content for every role, industry, and line of business, all in one place”. A quote from Sara Franklin, President and Chief Marketing Officer of Salesforce said:
“We’re not going back, we’re creating the future now. Just as brands like Disney, Netflix and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”
Overall, Salesforce is forever growing and expanding into all parts of the technology world, with it also being named as one of the UK’s Best Workplaces in Tech 2021 for the fourth year in a row and one of the Best Workplaces in the UK, for an impressive seventh year in a row (For more info). Dreamforce is a huge part of the social and innovative calendar every year and this year it seemed to have made the same impressive impact, as ever.